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Get your Analytics account set up just right

Google Analytics
Start by getting the basics right
Healthy Google Analytics
A healthy Google Analytics account set-up means you can develop better insights, make data-driven decisions and improve business outcomes. You can set your account up for success by following these four simple steps.
Turn on bot filtering:
If bot traffic is included in your Analytics metrics, you won't get the most accurate view of how real users are interacting with your site. Here's how to get started editing your View Settings so that traffic from bots is filtered out.
Check your tagging:
Are you sure Analytics is measuring all your site's traffic? To be certain, check that you tagged your site properly with help from Google Tag Assistant. Want to tag your site just once and then easily make updates without re-tagging? Then use Google Tag Manager.
Activate Google signals:
Gain a full understanding of customer behavior by learning how customers engage across devices. When you activate Google signals, you can access four new reports about cross-device behavior.
Review your insights and reports:
Regularly checking your Analytics metrics, such as Behavior and Conversion reports, helps you understand how your users are engaging with your site. You can make it easier to keep tabs on your account by setting up scheduled email reports.
See you online,
The Google Analytics Team

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